Client

Bozati - Brand Identity & Digital Presence

Bozati is a high-end design furniture brand that embodies artisanal excellence and contemporary elegance. Specializing in the creation of exceptional pieces, the brand caters to a discerning clientele seeking furniture that combines refined aesthetics with impeccable quality.

The objectives defined by Bozati reflected an ambitious vision for their brand. The primary challenge was to design a powerful and memorable visual identity capable of positioning the company among the major players in the sector. Additionally, it was essential to develop premium communication materials that matched their exceptional creations. Finally, establishing a sophisticated digital presence was necessary to reach a demanding international clientele.

The project came with specific constraints. The identity had to respect the codes of luxury while infusing a distinctive modernity into the brand. Particular attention was paid to ensuring coherence across all communication materials, guaranteeing a uniform brand experience. The digital interface had to be as intuitive as it was elegant, perfectly showcasing each creation. All of this had to be achieved within tight deadlines, coordinated with the launch of the new collection.

Context

In a constantly evolving luxury furniture market, Bozati aspired to assert its premium positioning through a distinctive visual identity and a digital presence that matched its creations. Our collaboration focused on three main areas: creating a logo that embodies the brand's DNA, designing a catalog that enhances their collections, and developing a showcase website that reflects the excellence of their products.

Solution

The visual identity developed perfectly conveys Bozati's values of refinement and excellence. The logo, sleek and contemporary, immediately positions the brand in the luxury universe. The catalog, a true showcase for the collections, enhances each piece through careful artistic direction and elegant layout.

The showcase website, the main interface with the clientele, offers a smooth and immersive user experience. The information architecture and minimalist design allow for optimal product presentation while conveying the brand's premium image.

Result

This comprehensive branding project has generated significant results for Bozati. The brand has considerably strengthened its presence in the luxury furniture market, notably through increased digital visibility. The harmony between the different communication materials has provided a coherent and memorable customer experience. This overall transformation has definitively consolidated Bozati's high-end positioning, establishing a solid foundation for its future development.